What's the deal, and how do you do it?
this edition of the PublishAmerica Help Files, we'll
discuss promotional materials, and how to go about getting
them. Let's break this down . . .
A. Uh . . . Why do I need promotional
you don't need them. Should you probably have them anyway?
Yeah. As the Author-that is, the major marketing force
behind your book-you'll want to have an arsenal of tricks
at your disposal for promoting your book. Promotional
materials, such as postcards, flyers, posters, bookmarks,
etc., are a standard part the well-armed author's bag
need a display for your public events, like book signings
or speaking engagements. You'll want something to hand
out to people, probably with ordering information printed
on it. You might want signs to put in public places
where readers collesce; places like coffee shops, bookstore
bulliten boards, and local writers' group meeting places.
bottom line is that promotional materials make you more
visible, and the more visible you are, the more books
you're likely to sell.
the big question that's probably on your mind now is
. . .
B. Does PublishAmerica provide
sorry to disappoint you, folks, but the answer is: No.
PublishAmerica does not provide promotional materials.
We publish the book, and work to ensure that book's
availability. By that point, PublishAmerica has already
assumed an immense financial burden on behalf of the
book and its author. Therefore, the author must provide
their own promotional materials and the opportunities
to use them.
C. Well, where do I begin?
first step is to decide what to have made. Common items
options may be mugs or candies with printed wrappers.
There are a wealth of possibilities.
last thing you'll need to do in preparation is decide
what will go on the materials. You'll definately want
to include the following:
contact information (for ordering)
good ideas, if space allows, are:
the more information you can provide, the better off
you'll be. However, be certain to balance information
with attractive presentation. If the promotional item
doesn't look good, no one will pay attention to it.
One must be careful not to clutter the item with too
all of this is said and done, the last task is to find
a printer. There should be plenty of local options,
and if all else fails, turn to the internet. It shouldn't
be difficult to dig up someone to make the stuff. Then
start passing it out!
Great!!! Is there anything else?
That should just about cover it. If you have any questions,
you can contact PublishAmerica's Author Support Team
for assistance. Please contact them via the Support Questions and Answers Form.
for reading, and have a great day!
Helpful People At PublishAmerica, Inc.